Performance and value are related—not identical

Two athletes can produce similar statistics and still carry very different market context. Position scarcity, eligibility, recruiting history, development trajectory, institutional demand, and commercial reach can all change how the market interprets production.

Context should be explicit

A useful valuation system should show the factors influencing the result rather than flatten every athlete into a single unexplained score. That includes identifying what evidence is strong, what is missing, and where comparable data is thin.

The KENNDA approach

KENNDA is being designed around a versioned Index accompanied by confidence, data completeness, comparable context, and explanation. The goal is a decision-support system whose uncertainty can be reviewed—not hidden.